My Story

My Story – A 20+ Year Journey Toward Financial Independence

Not a highlight reel. Just the real path, the mistakes, the lessons, and what shaped how I work today.

Scott Newkirk photo

This page showcases my story and shows you my 20+ year journey to finding a legit business online.

I was looking for something that enabled me to live the lifestyle that didn’t require waking up to an alarm clock, answering to a boss and living paycheck to paycheck.

For more than 20 years, I’ve been searching for, and building toward financial independence through business, both offline and online.

Some chapters were exciting.

Some were frustrating.

But every one of them taught me something that shapes how I work today.

I’m sure many of you can relate to my story and I invite you to follow me along in my journey.

Where It All Began (Age 18)

Timeline 1993-1998
Early hustle and crafts

I was 18 years old, fresh out of high school, and already thinking differently than most people around me.

Did i have my whole life figured out at 18? Hell no lol.

However, I did know one thing and that was i didn’t want to work for someone else and help fullfill their dream instead of working on my own.

At this point in time,I didn’t know what “entrepreneurship” was yet.

I just knew I didn’t want to spend my life locked into one path.

This was pre-internet before there was wifi and all the technology we have today in 2026.

We had snail mail and magazine advertising back then.

I remember answering an ad from a magazine that claims to pay you $500 a week for assembling crafts at home and sending them back for payment.

I’ve tried Herbalife (My first run-in with MLM

SMC, A direct selling company and many other “Work From Home” opportunities that were available in the early to late 90’s

The Early Hustle Years

Timeline 2002-2010
Early hustle era

As the years went on, I continued to try multiple opportunities.

I also had a job for most of this time so I had to divide my time equally and decide where and what to focus on.

I’ve encountered multiple MLM recruiting opportunities which just isn’t my thing.

This was also when I was into ebay pretty hardcore and was making pretty decent money flipping hot toys and rare finds that i found while i’m out and turn that into hundreds in profit on ebay.

I also have signed up for i don’t know how many Clickbank products that promised me i’d be a millionaire by this time tomorrow night by using their super secret system.

I did manage to make a few bucks here and there with a few programs but overall it was a waste of time in the long run.

These years taught me something most people never realize: Not every opportunity is a good business, and not every business is built to last.

The First Online Shift (AmeriPlan Era)

Timeline 2011-2012
AmeriPlan era

In late 2011 early 2012, I got mixed up with yet another MLM program that I thought was different from the rest out there.

Ameriplan involved selling discounted dental + health programs (Not Insurance) over the phone by implementing their phone script instructions.

I don’t know about you guys, but calling strangers up on the phone and trying to pitch them on discounted health and dental plan just isn’t exactly something i can see myself doing. How about you?

If you know anything about me, you know that I like to give every program a fair shot without taking other people’s opinions.

Therefore, I tried Ameriplan out for a couple months and did my due diligence with them.

After digging deep and exposing the truth and the dirt, and talking to a few other previous members, I decided Ameriplan wasn’t for me.

How I Discovered Affiliate Marketing

Timeline 2012-2015

After ditching Ameriplan and doing my research, I discovered affiliate marketing.

I started to dig deeper and this is when I discovered Wealthy Affiliate

Of course I was quite skeptical with good reason.

However, there was something about this company that set it apart from the other opportunities in the past.

Instead of being told I’d make a million dollars by tomorrow I actually learned skills.

I learned about how to build websites, create content, SEO, traffic systems, and long-term assets.

Instead of chasing shiny objects, I started building platforms.

Instead of cold calling and pitching offers, I focused on building connections and helping solve peoples problems.

For the first time in over 20 years I felt like I was actually getting somewhere.

This was the breakthrough I was searching for my entire life!!

And here’s the memory that marks this era better than any dashboard screenshot ever could.

On August 23rd, 2014 — almost exactly one year after I went all-in — I was standing in Comerica Park in Detroit for the closing night of The Monster Tour: Eminem and Rihanna, co-headlining in Em’s hometown.

That show was one of the first big experiences this new business helped make possible.

A decade later it would be Taylor Swift at Wembley in London — but Detroit 2014 was the first time “this actually works” became something I could feel in real life instead of just numbers in a dashboard.

Checkout My 2026 Wealthy Affiliate Review: Wealthy Affiliate Review

Wealthy Affiliate Las Vegas (2016)

Timeline 2016
Wealthy Affiliate Las Vegas trip 2016

By 2016, I had made quite a bit of progress and was earning a pretty significant income online by that time.

I hit the required 300 sales to qualify for the Wealthy Affiliate Las Vegas trip.

That experience alone changed everything for me.

Getting to kick it with some of the most successful affiliate marketers online and brainstorm ideas back and worth everything to me.

The trip itself was a whole different vibe: real people, real conversations, and proof that hard work does pay off in the long run.

If you stick with it, develop a strategy, and don’t throw the towel in and give up.

I also made connections that mattered with people I still respect and converse with to this day: Kyle, Carson, Jay,and Vitaly.

What stuck with me more than anything is the mindset that Kyle and Carson has.

If you can make 1 sale you can make 10, if you can make 10 you can make 100 and etc….

This mindset is what got me to Vegas by thinking small and growing.

300 Affiliate Sales Marketing Connections Las Vegas Affiliate Conference Marketing Mindset Kyle & Carson

Want To See How You Can Qualify For Las Vegas?: Coming Soon WA Part 3 The Vegas Experience

The Hard Years & How I Pulled Through

Timeline 2017-2021
Behind the scenes challenges

After getting home from Las Vegas things didn’t exactly go as planned. My mothers health took a turn for the worst which had a negative impact on my online business.

I couldn’t focus on writing content and there were many other issues i was facing.

My business was still making consistent sales and revenue but over 2018, 2019, and especially 2020, it started to decline.

There were also many techical issues going on behind the scenes and a few changes i made that equates for the loss in traffic and sales.

Also with being in the middle of a pandemic with Covid 19 on the rise, I guess this is to be expected.

However, I continued to push forward even when things weren’t the greatest.

I eventually got out of the slump and started getting really good at writing and ranking product reviews on the first page of Google.

I continued to focus on writing product reviews by thoroughly reviewing products, giving my honest opinions, and writing the reviews based off my experience.

This did really good until around the end of 2021.

Stepping Away To Build Another Income Stream

Timeline 2022-2023
Lessons learned Being the smart marketer i am, I’m also actively searching for new business opportunities or a way to make money whether it’s online or offline.

At first it started out small with only a few people here and there.

However,after the word got out, my small side hustle had grown into something that took up a good majority of my day and night.

Therefore, I had to put my affiliate business on pause because i was making substantial money with this side hustle I accidently created.

That’s a good problem to have but i really wanted to get back into the affiliate side of things.

I focused on this side hustle for the majority of 2022 and 2023.

I had built a pretty good customer base and was introducing new products to my customers on a weekly basis.

Things were going pretty good and I was impressed with the amount of money I’d make in such a short time.

I knew this was only temporarly and I’ve learned from previous experiences to always be preparing for the future.

Never settle for what you’re doing, always be looking for ways to improve.

My Return-Rebuilding For A New ERA

Timeline 2024- Present

I knew I couldn’t be away from affiliate marketing too long.

In 2024 I decided to come back and see how things were since I had stepped away for a couple years.

When I stepped back into affiliate marketing, the landscape was unrecognizable from the one I originally built in.

Search engines had changed. AI had reshaped how content is created and discovered.

Traditional SEO alone was no longer enough.

Relying on search engine rankings without distribution was a losing strategy.

Coming back meant relearning everything.

I had to shift from an SEO-first mindset to a social-first, SEO-everywhere approach.

Learning short-form content, platform algorithms, and profile optimization was quite the challenge.

I also learned that attention matters over keywords now.

Learning how to create reels and learning how to build a social media following was challenging in itself.

However, I’m currently building a following as I type out this page. (Stay Tuned)

What a 20-Year Search For Freedom Reveals

After more than two decades of searching for a legitimate way to build a real business online, one conclusion became clear.

Most platforms promise shortcuts.

Most focus on tactics before fundamentals.

And many sound good on the surface, but quietly mislead people about what it actually takes to build something sustainable.

I wasn’t searching for another “make money online” idea.

I was searching for a platform that genuinely teaches how to build a real online business from the ground up, with structure, skills, and long-term thinking.

After years of trial, error, and stepping away to reassess, Wealthy Affiliate was the only platform that consistently lived up to what it advertised.

Not because it promised fast results.

Not because it relied on hype.

But because it focused on fundamentals, how online businesses actually work, how trust is built, and how systems grow over time.

That clarity is why I no longer spend my time searching for ways to make money online.

The search ends when the process finally makes sense.

How I Work Now What Has Changed In 2026?

Today, my approach is simple. I focus on clarity over hype. Structure over chaos. Long-term thinking over quick wins.

Now when i create content, I’m not writing for the search engines or trying to please Google.

I now have a traffic everywhere system where i can repurpose one piece of content and turn it into ten pieces on content.

Whether it be a blog post, A Pinterest Pin, A short video reel for socials ie: IG, FB, X,Threads,YouTube.

Every piece of content now has a purpose, I’m not chasing keywords like I was before.

That means building systems instead of chasing tactics.

Understanding how traffic actually flows across the internet, not just from one source.

Also, making decisions that still make sense a year from now, not just today.

I don’t believe in shortcuts. I believe in fundamentals, consistency, and building things the right way — even if it takes longer.

Clarity over hype Structure over chaos Long-term thinking Traffic from everywhere

Want to learn more about how I work & what I stand for?: Read My Mission

Why I Built This Site

Why I built this site

I built this site for people who feel the same way I once did.

If you’re confused about the direction SEO is headed in 2026 and how search engines are evolving then I’m here for you.

I’m constantly learning new things and sharing them with you guys on this site.

If you’re a complete newbie and have no idea where to start you’re in the right place and I want you to know i’m here to support you 100% of the way.

If you’re here, you probably don’t want shortcuts. You don’t want inflated promises or recycled advice.

You want genuine legit information and help about how to build a business in 2026..

What actually works and what tactics are outdated and no longer work?

If so, then you’re in the right place as this is my overall mission for this site.

This site exists to share what I’ve learned — honestly, transparently, and without pretending there’s an easy button.

Where To Go Next

If you’re new and you’re ready to cut through the noise and build a REAL business in 2026 here are a few solid options:

Where This Journey Ultimately Led Me

After years of searching, testing, stepping away, and coming back with clarity, I stopped looking for the next opportunity.

Not because the internet stopped changing, but because I finally understood how real online businesses are built.

Wealthy Affiliate was the first place that consistently taught the fundamentals without misleading promises, inflated hype, or shortcuts that don’t last.

You can Get Started As A Free Member and when you join through my special link you don’t need to figure everything out on your own.

I’ll be there to help you and walk you through everything and show you what you need to do to get started.

I know how scary and overwhelming it can be to start anything new (especially an online business) so i don’t want you to ever have to experience that.

Therefore i’ll be there to help and support you 100% of the way.

You’ll still have to put in the work but think of me as your mentor to guide you whenever you need help or have questions.

If you have questions or would like to join in on the conversation , I’d love to hear from you and answer any lingering questions you may have.